In the Companies module of your app where you can highlight sponsors, you have the option of categorizing sponsors into tracks. We recommend creating your sponsor categories before adding your sponsors. It's a little bit easier to create them first because it will save you a step in the long run; otherwise, you'll have to go back and add your attendees to their groups instead of adding and assigning them together.
Company module tracks are generated and used in the same way as Agenda sessions. If you would like information on utilizing tracks within your app please read this article.