Your shortcode is the part of your event app's URL that distinguishes your event app from others. A standard EventMobi URL will look like this: eventmobi.com/SHORTCODE. We advise that you keep your shortcode simple and easy for attendees to enter.
Our shortcodes are not case sensitive, so if you would like to advertise the event app as 2017UPPERCASE, you may do so. Entering eventmobi.com/2017UPPERCASE will take you to the same app as eventmobi.com/2017uppercase.