When should I launch my app and how do I promote it to my attendees?


Because the app is live as soon as you start building it, “launching” your event guide happens the second you start promoting it to your attendees. The earlier you launch your app, the more time attendees have to get the app, familiarize themselves with it, create their profiles, and begin networking, which leads to higher overall usage and a better ROI.

Having said that, you should develop the app enough that, when they access it, they are engaged and interested. If you want to launch the app but haven’t finished creating it, you can create a “Coming Soon” landing page. Click here to find out how!


When you're ready to launch, take a peek at the Promotion section of the Content Manager. There, you can download customizable event posters, website badges, email templates and send out social media blasts. We recommend that you start promoting your event app at least two weeks prior to the event so everyone has a chance to check it out, log in, create their personal schedule, and generate a buzz.

We’ve collected a lot of good tips and best practices over the years, and we want to share them with you! You can find a promotional guide in your Promotion section and by clicking here.


If you have opted to make your app available in the Apple App Store and Google Play, note that it may require three weeks for the app to be approved by all the stores. You can still promote the app at your app's unique URL (, but you may want to wait until your app has been made available in the app stores to avoid confusion later.

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